E-Marketing

Your company website should cater to the equal importance of two main groups:

  • guests
  • search engines

In today’s marketplace, without a focus on search engine optimisation (SEO) attracting new guests who are not familiar with your company name and web address will be near impossible. A company cannot successfully operate in a market without having a properly conceived and implemented e-Marketing programme alongside their website. This programme must centre on the guest: what are your guests interested in; what questions do they have; and how do they search for like products or companies? Without this understanding, your new website will not serve its sales and leads generation purpose.

As your e-marketing budget increases each year are your efforts yielding the desired returns? Are you starting up and not sure where to begin? In either case, we have the expertise to determine where you can make the biggest impact with the least resources. Beyond helping you set budgets and goals, eMarketkeys will help you set-up, manage and run your campaigns covering everything from strategic conception to reporting and ROI analysis. We have expertise within areas such as pay-per-click (PPC), search engine marketing, SEO, strategic linking, e-mail marketing, database marketing and more.

Our track record is strong and includes:

  • ROI on investment for projects with our involvement range from 300 to 3,000% (increase in revenues/our costs) in under a year.
  • For a hotel client, over 200% increase in reservations in under a year.
  • Average increase in online revenue contribution from 2% to 12% in less than 2 years.
  • Over 15 years experience working in the hospitality industry.